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Beyond Innovation S2: James Rogers, Apeel Sciences Here is the description of the video: “The food supply chain is littered with waste at nearly every stage, often with fresh produce thrown away before it even reaches the grocery store. Water based formula is tasteless, odorless, and invisible to the touch, but will keep fruit ripe 3-4 times longer. Founder and CEO of Apeel Sciences James Rogers tells Michael Bancroft how his company is reducing waste, while also saving grocers money.”
Isn’t it fascinating? If you enjoyed the video, here is the link to another video that explains the process to create the innovation and develop it. During the video, they mention several challenges that researchers face when developing new technology, funding being one of the major issues. How I Raised $650 Million For My Food-Saving Start-Up | Founder Effect Once again, here is the video’s description: “James Rogers, founder of Apeel Sciences, learned that one of the main causes of global hunger isn’t that we as a species aren’t capable of growing enough food, it’s that so much of it goes bad before it can be consumed.
The reason food goes bad is fairly simple: Oxygen comes in, water goes out. If he could find a way to stretch that out, he might be able to make a dent in global hunger.
James thought if we could slow the process of steel from oxidizing, why couldn’t we do the same for a ripe avocado?
Here’s how Apeel became a $2 billion start-up looking to end world hunger.”
When Water Flows Uphill If the title hasn’t intrigued you yet, check out the description “In the Leidenfrost Effect, a water droplet will float on a layer of its own vapor if heated to certain temperature. This common cooking phenomenon takes center stage in a series of playful experiments by physicists at the University of Bath, who discovered new and fun means to manipulate the movement of water.
Researchers test ridged surfaces in order to control the movements of hot water.”
They even found that the water would turn under certain circumstances. Sounds impossible? I bet; that was my first reaction too. The best way to understand is to watch the video.
The world is poorly designed. But copying nature helps. Here is one last video you may enjoy looking at this week. It focuses on the fact that engineers mimic nature to create new technology. Here is the video’s description: “Japan’s Shinkansen doesn’t look like your typical train. With its long and pointed nose, it can reach top speeds up to 150–200 miles per hour.
It didn’t always look like this. Earlier models were rounder and louder, often suffering from the phenomenon of "tunnel boom," where deafening compressed air would rush out of a tunnel after a train rushed in. But a moment of inspiration from engineer and birdwatcher Eiji Nakatsu led the system to be redesigned based on the aerodynamics of three species of birds.
Nakatsu’s case is a fascinating example of biomimicry, the design movement pioneered by biologist and writer Janine Benyus. She's a co-founder of the Biomimicry Institute, non-profit encouraging creators to discover how big challenges in design, engineering, and sustainability have often already been solved through 3.8 billion years of evolution on earth. We just have to go out and find them.”
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